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excellent,very satisfied,thank you.all my friends like them,and ive told them,where and who i got them from,thanks again. Get this Widget

Wednesday, June 23, 2010

Featured seller on Boticca.com



Hi Everyone, this a very exciting week, I've been picked up to be this week featured seller on Boticca.com. For those of you that dont know this site its a great opportunity for me to send some traffic their way. Its a high end online botic that presents carefully picked designers from all around the world.

It has a very clean look and heavy restriction on us designers regarding image quality we present there.

As part of this week opportunity that i got, I produced a short film showing my work place and me working. As I'm not used to such situations i have a lot of criticism about my performance.... But I decided after all to share it with the world.... so you are welcome to have a look.

Also to this occasion the editorial stuff of Boticca wrote a few words about my design that left me speechless..., I wish I could write like this.
here it is :
"Yoola tosses ostentatious gems aside for fine metal jewelry knitted into the most modern of shapes. Appropriate anywhere, from the countryside to the city, these shining bulbs, blooms, and sunbursts are as bewitching as they are unique.

The designer of Yoola creates her complex jewelry in Israel, where craftsmithing traditions run deep. Lightweight and heavenly, this jewelry that can't be ignored, whether your piece of choice is a thicker cuff or a tiny, airy drop of an earring. Industrial-designer-by-day Yael Falk uses her trained eye to develop unexpected designs—from far away, these pieces look like lace, but they flash like only metal can from up close. Read more...

Yoola isn't merely modern jewelry. There's glittering appeal to each piece that's reminiscent of a time when glitz and glam reigned supreme. Knitted metal captivates, whether it's in a deep plum purple, jet black, or a bright gold, and it can work in casual settings just as easily as it can in professional ones.

With a twist and a turn by Yoola, wire comes alive in a series of complex undulations. Necklaces feature bulbs with a distinctly earthy edge; earrings burst forth in a spray of intertwined metal. The fusion of simplicity and a cosmopolitan air is only part of Yoola's universal appeal: these glittering pieces add spice to any wardrobe."

and here is the video:

Monday, May 24, 2010

My workplace corner



I've been planing to do this for what seems to be ages, but since I'm such an unorganized person (to say the least), I never got there.
It just had to be something coming from outside or heaven sakes an earthquake to drive me into organizing my corner.

But this Saturday, my traditional shooting day, it finally happened, I put it in order during probably no more then an hour, well maybe an hour and a half.
And I just love it ! usually I sit there only when I put the jewelry together and do the knitting on one of my favorite sofas. But now... I cant leave it, luckily it is situated just between the kitchen and living room, so I can still control everything going on in the house .
It is an enigma, if I enjoy it so much when it is organized why don't I dedicate the attention needed to keep it like this a l w a y s ????
Well, this time I promised myself I will, but only time will tell, meantime you are welcome to enjoy the pictures.
Im sorry but i cant show you the before....only the after, I did shoot it but its too embarrassing.
Yours,
Yael aka YooLa

Tuesday, May 4, 2010

Yoola on TV

<iframe src='http://reshet.tv//PageHandlers/EmbedIframe.aspx?vmlId=164016' width='438' height='330' frameborder='0' scrolling='no'></iframe>

or on this link : http://reshet.tv/Shows/Meatzvim_video/videomarklist,164016

I was featured on a Design oriented TV program called " IZUVIM" which means Designs in Hebrew, sO for all of you that haven't seen it here it is.
One little detail -I'm afraid its in Hebrew......
I must admit It was a great experience, I truly enjoyed it and was ready to stay :)

Tuesday, April 27, 2010

Even Yehuda Art Fair



Yes.. its been a year .... and again I'm participating in Even Yehuda's art fair.
I hope it will give me a chance to meet in person with people that i know only virtually and with people that i don't know yet at all....
I will be located in Shvil Hanotea 9 from (House no 15 in the Map) 10:00 to 19:00 , this Saturday May 1st.
A map is included in this post.
cheers
yael aka YooLa

Monday, April 12, 2010

Mar de color rosa



I have been following for some time now a wonderful spanish oriented blog that features exquisite contemporary jewelry designs. Its name is Mar de color rosa , here are some of the exquisite designs I found there, very inspirational, I warmly recommend subscribing to the newsletter.

Saturday, April 10, 2010

A treasury I curated made it to etsy Front Page

Wonderful news for Saturday morning , my latest treasury list was featured on etsy FP, its been ages since the last time.... or so i feel.
enjoy :)



Wednesday, April 7, 2010

Jewelry live modeling



Ever since I opened my etsy shop almost 2 years ago, I've been struggling with this issue. I Love taking abstract photos of my designs, where the geometry, textures and colors are the main feature. Nevertheless from time to time I get requests to see the earring on an ear, or a necklace on a neck.... I also got more then once a comment from clients saying, this is so pretty when worn !!!! you just have to take photos on a model...
Its not that I have been fighting it , I have really tried, but always felt that the abstract transforms better my concept. Crazy designer one may say.
I decided to give it one last try before i turn to a pro (i.e. photographer + stylist + model+ makeup), i get a headache just to think how many people i would need for hire such a production....
So here are my latest experiments, which i feel aren't that bad .
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