Yoola on TV

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or on this link : http://reshet.tv/Shows/Meatzvim_video/videomarklist,164016

I was featured on a Design oriented TV program called " IZUVIM" which means Designs in Hebrew, sO for all of you that haven't seen it here it is.
One little detail -I'm afraid its in Hebrew......
I must admit It was a great experience, I truly enjoyed it and was ready to stay :)

Even Yehuda Art Fair

Yes.. its been a year .... and again I'm participating in Even Yehuda's art fair.
I hope it will give me a chance to meet in person with people that i know only virtually and with people that i don't know yet at all....
I will be located in Shvil Hanotea 9 from (House no 15 in the Map) 10:00 to 19:00 , this Saturday May 1st.
A map is included in this post.
cheers
yael aka YooLa

Mar de color rosa

I have been following for some time now a wonderful spanish oriented blog that features exquisite contemporary jewelry designs. Its name is Mar de color rosa , here are some of the exquisite designs I found there, very inspirational, I warmly recommend subscribing to the newsletter.

A treasury I curated made it to etsy Front Page

Wonderful news for Saturday morning , my latest treasury list was featured on etsy FP, its been ages since the last time.... or so i feel.
enjoy :)

Jewelry live modeling

Ever since I opened my etsy shop almost 2 years ago, I've been struggling with this issue. I Love taking abstract photos of my designs, where the geometry, textures and colors are the main feature. Nevertheless from time to time I get requests to see the earring on an ear, or a necklace on a neck.... I also got more then once a comment from clients saying, this is so pretty when worn !!!! you just have to take photos on a model...
Its not that I have been fighting it , I have really tried, but always felt that the abstract transforms better my concept. Crazy designer one may say.
I decided to give it one last try before i turn to a pro (i.e. photographer + stylist + model+ makeup), i get a headache just to think how many people i would need for hire such a production....
So here are my latest experiments, which i feel aren't that bad .

I LOVE museum shops

I LOVE museum shops, this is the place where I do most of my shoppings when going abroad and want to buy souvenirs for myself and others. When my kids were younger i used to bring them quality coloring booklets and other arty stuff.
As a designer it was one of my aims, to have my designs offered in a museum shop, its not like having a show in a museum but the appeal is great .
So I'm glad to tell you all that my items are now available both in Tel Aviv museum of Modern Art shop and Tikotin museum shop in Haifa.
So now when you come visiting Israel and dont have the time to pop in to my studio you know where to find my designs......

Getting ready for a fair

Getting ready for a fair always brings new opportunities for taking photographs of multiple item. I agree that it doesn't necessarily benefit all designs and that sometimes it may turn it less valuable when it is not presented solo.
Personally I have a week point to such photos, maybe its the industrial designer in me that LOVES to see my designs in quantities.....
So here is a photo I made thanks to these preparations.....